🇱🇰 Sri Lanka only
Know your true ecommerce profit.
Know what every channel really earns, after every fee.
Metrics we track
Every number that matters.
Every KPI, not just revenue.
GMV
Gross merchandise value
Total sales before any deductions.
NMV
Net merchandise value
GMV minus returns and cancellations.
AOV
Average order value
Average revenue per transaction.
AIV
Average item value
Average value per unit sold.
CR
Conversion rate
Visitors who place an order.
CTR
Click-through rate
Impressions that become clicks.
CAC
Customer acquisition cost
Marketing spend ÷ new customers.
CLV
Customer lifetime value
Revenue from a customer over time.
What we do
Three core financial services
Reporting built for online stores.
Metrics & KPI tracking
- GMV, NMV, AIV, AOV
- CTR, CR and bounce rate
- CAC, CLV, repeat purchase rate
- Return & cancellation analysis
- Channel-by-channel revenue split
Ecommerce P&L
- Platform commission deductions
- Discount & voucher impact
- Gateway fee reconciliation
- Shipping & return logistics costs
- COGS and contribution margin
- Campaign-level P&L for sale events
Reports & reconciliation
- Monthly channel summary
- SKU-level profitability ranking
- Settlement vs bank reconciliation
- Discount & offer impact report
- Tax-ready revenue data (VAT, IRD)
Why it matters
Your general P&L is lying to you.
General accounts miss the costs that decide profit.
What a general P&L misses
- Commissions before settlement
- Voucher & discount costs
- Return logistics
- Gateway micro-fees
What our ecommerce P&L gives you
- True channel profitability
- Campaign ROI clarity
- SKU-level margin ranking
- Settlement discrepancy alerts
Multi-channel retailer · monthly
180K
LKR in discrepancies found in month one.
BeforeNo reconciliation across three gateways and COD, revenue leakage undetected for months.
AfterMonthly reports matching every transaction, with variance flags, fraud detection and fee analysis.
FAQ
Finance questions
Ecommerce finance reconciliation for Sri Lankan businesses.
Is this only for Daraz sellers?
No. Daraz, Shopify, WooCommerce or your own site all work.
How long does it take to set up?
Your first full P&L arrives within 2 weeks.
Do you do bookkeeping as well?
No. We add ecommerce reporting alongside your accountant.
What data do you need from us?
Seller reports, gateway statements and basic costs. We guide you.